Offline Marketing Manager (m/f/d)

  • Care Companion GmbH
  • Berlin, Deutschland
  • Okt 21, 2019
Direkteinstieg Andere Business Development


We are Careship.

At Careship, we help families find the right caregiver for their loved ones so that they can age at home with grace. Our matchmaking platform combines technology with a human touch to increase the quality of life and independence of our aging family members.

Your role

  • In coordination with performance online content marketing efforts, brand campaigns and PR, develop effective multi touch and multi channel campaigns utilizing offline marketing (TV, OOH, radio, local print, partnerships, etc.) to move our prospects quickly and predictably through the buyer’s journey.
  • Be responsible for the KPI based evaluation and optimization of the various offline channels and campaigns
  • Take a data-driven approach to decision making, provide strategic growth ideas and opportunities to expand the channel
  • Drive innovation in the offline marketing area for home services
  • Support our Grow Local strategy with community oriented, performance-driven offline marketing measures

Our Requirements

  • German B2C market experience is fundamental
  • 3 + years of experience in offline marketing in similar environment
  • Bachelor of Science or Master of Science from a top tier university in Business Administration, Marketing or similar 
  • Strong knowledge of: multichannel marketing, both online and offline, making decisions through data, with proven experience in running successful offline marketing campaigns
  • Strong Careship-identification, and able to inspire people to think differently about elder care
  • Characterised by a high degree of self-initiative, readiness for action and a hands-on-mentality
  • Performance driven, has already worked in a venture backed, resource constrained environment
  • Native German level and fluent in English

What we have to offer

  • A great product which is solving one of the biggest challenges in our current society
  • A modern workspace in Berlin popular Prenzlauer Berg with feel-good atmosphere, table tennis, conference budget, and team lunch
  • A competitive compensation package
  • Working in a cross-functional team
  • Opportunity to grow and develop inside the company

Does that sound interesting to you? Apply now by sending your CV.

We are looking forward to getting to know you!

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