Picnic Online Supermarket

Rethinking how people buy food

Technology, smart planning, and a fleet of electric vehicles lead to less food waste and fewer food miles. Picnic is competitive and sustainable.

Software is helping us lead a grocery revolution. But we don’t just sell apples. Our entire operation is run in-house: the supply-chain, forecasting, warehouse systems, partnership and fleet strategies. From the backend to the front, we’re pioneering development in e-commerce and urban logistics.

With a data-driven approach and an app-only store, Picnic has become Europe’s fastest growing online supermarket.